Broadway is dark. The Metropolitan Opera is quiet. Covid-19 has brought an entire industry to a screeching halt countrywide. Performing artists are facing the reality of needing diverse and reliable sources of income after the entire arts and entertainment industry shut down overnight.
Out of the prolonged darkness, sparks of entrepreneurial light have emerged as creative individuals start and build their own small businesses. Having witnessed these resilient artists rise up to meet the uncertainty of this difficult moment, we want to support, celebrate, and see them flourish as they create their new normal — and so, we proudly introduce: THE CATAPULT PROJECT.
To empower artists to build innovative businesses that create financial autonomy and give them the freedom to do work they love and share their art with the world!
The Catapult Project is a fully sponsored six month intensive for Professional Artists who are building sustainable businesses to support their career in the arts.
The program includes:
The foundation of
The Catapult Project is one-on-one bi-weekly business coaching. This provides personalized guidance that prepares the artist for creating a mindfully built, sustainable business.
Catapulters will participate in custom workshops with experts in order to gain the skills and knowledge they will need to run their own business. Topics range from branding to financial planning to sales philosophy and strategy.
The Catapult Project offers a budget for custom 'a la carte' startup services. Catapulters work with their coach to select the offerings that best fit their business model and needs.
50% of the seats in The Catapult Project are reserved for BIPOC artists
sponsor an artist
The Catapult Project is a sponsored project of Fractured Atlas, a non-profit arts service organization. Contributions for the charitable purposes of The Catapult Project must be made payable to “Fractured Atlas” only and are tax-deductible to the extent permitted by law.
meet the team
Nick Robinson is a serial startup operator and recovering stage manager with a passion for bridging entrepreneurship and the arts. With roots in stage management, light design, and directing, he now leverages that creativity and collaborative muscle to see challenges from a different perspective and tie mutually beneficial threads between organizations. His previous experiences include consulting with startups at Techstars and growing a thriving film company out of a corporate media team in Detroit.
Sandy Taylor is a Certified Executive Leadership Coach and Founder of Dream Factory Coaching, LLC. Her business provides one-on-one and group coaching for today’s rising leaders, creatives, and small business owners. Coaching and entrepreneurship was a natural expansion from her career as a New York-based Equity singer and actor, allowing her the opportunity to do meaningful work and enrich her artistic life in an empowered and joyful way. Sandy's mission is to use her experience and expertise to inspire the same sense of autonomy and freedom in the larger community of artists.
Dan Lawler is a multi-award winning Creative Director and Copywriter with 10 years of
experience across corporate, academia, and theatre. Dan believes that purpose drives profits; with a foundation in the arts as a singer, actor, director, and voice teacher, he creates communications content and experiences that
connect peoples’ hearts and heads to their potential.
Dan spent years living the freelance gig life, ran into a wall, learned to leverage what made him special, and stepped into amazing new professional adventures. He loves to help fellow artists blaze new trails. Proud member of Actors’ Equity and the National Association of Teachers of Singing.
Are you a professional performing artist with an entrepreneurial spirit?
Do you have an existing side hustle or a viable concept for a business you are excited to build?
Can you demonstrate proficiency in the area of service or business type?
Are you ready to learn the fundamentals of entrepreneurship so you have the freedom to continue to pursue your performance career?
If you’re a big old HELL YES to all of these things, this is for YOU!
Click here to learn more and apply!
Application deadline extended to May 15, 2021